Attracting Top Talent To Your Business Isn’t As Hard As You Think

Attracting Top Talent To Your Business Isn’t As Hard As You Think

Ask any business owner and they will tell you how difficult it can be to find and retain top talent. Recruiting and retaining excellent team members is critical to the growth of your company. It’s remarkable how much extra productivity an organization can realize from having top talent on board. A recent study of more than 600,000 researchers, entertainers, politicians, and athletes found that high performers are 400 percent more productive than average performers.

Studies of businesses show similar results, and also reveal that the increase in productivity continues to rise as a job’s complexity does. In highly complex occupations, high performers are up to 800 percent more productive. So it’s easy to understand why every company wants to scoop up top talent. Finding those high performers, though, can be the ultimate challenge!

The secret to attracting high-quality team members is differentiating yourself from other industry players, and showing those folks how joining your company can help them reach their career goals. Today I want to share with you a few tips on how to do this.

It All Starts At Home

Before you start posting your job openings on job sites, consider the fact that you may be able to source a great new employee simply by having conversations with your current employees and referral partners. The truth is that these folks know you, like you, and trust you, and may know others that would be a great fit for your company.

By letting your employees and referral partners know what positions you are looking to fill, and arming them with a card they can hand out to anyone they run across that might fit the bill of a great candidate, they’ll be able to help you on this journey.


Sometimes the best way to find top talent is as simple as hanging out where they do. Industry-specific events where top performers are most likely to be attending or participating offer fantastic opportunities. You’ll not only get a feel for what top talent is up to in your industry, but you will also get the opportunity to get some facetime in with potential candidates, learning more about them and in the process, familiarizing them with your company.

The biggest advantage of this type of recruiting is that the people you are coming into contact with more than likely aren’t actively looking for a new job. This means that there is less competition trying to recruit them and gives you a leg up should you decide to discuss with them the benefits of joining your company.

How Does Your Company Stand Out?

This is very important, and an often overlooked question. It’s important to remember that you are competing against other companies to try and woo top talent to come and work for you. One of the most important questions to ask yourself is what makes you different and/or better than other companies in your industry?

Having a strong and unique value proposition is critical to attracting top talent. People at the top of their game in your industry are not looking to be part of an organization that is simply trying to mimic what others are doing. They want to work for a company with a vision. One that they feel they can not only contribute to but that also will offer opportunities for growth and advancement. You have to be able to share how the company value proposition is lived every day, along with the vision and mission of the organization. You need to clearly articulate this so that they can put themselves in the shoes of an employee and get excited about the prospect of working with your team.

Attracting top talent for your company isn’t a walk in the park. Start by utilizing these three tips to be on your way to locating the next unicorn that is going to help you and your team realize your vision.

4 Reasons Your Business Needs To Be Self Sustaining

4 Reasons Your Business Needs To Be Self Sustaining

If you ask any business owner why they started their business, you are bound to get some flavor of, “I wanted more control over my life,” or “I wanted to be financially independent.”

While these are fantastic reasons to start your own business, the reality of the situation is that most business owners, eager to grow their businesses and make a future for themselves, end up in a different place than they originally expected, losing sight of that control and independence. They often end up getting overly involved in working “for” the business and become its key asset to sustainability.

Business self-sustainability should be a goal of every business owner, whether your business is large or small, no matter what industry you are in. There are many key benefits to running a self-sustainable business. Here are the top four:

Self Sustaining Businesses Are Worth More

If your goal is to build your business and one day sell it, know that businesses that are owner-operated traditionally net a lower sale price than businesses that are absentee-owned.

Why is this? It’s simple economics. A potential buyer isn’t buying your company because they think you are great. They are buying your company because they want cash flow. If the business survives only with you being in it, working for the business, buying your company would require more effort on their part. They will have to find somebody to replace you and/or get involved in the day to day operations of your business. And they probably don’t want that.

This added effort on their part makes the purchase less attractive and they, therefore, will offer you less money for your company. Designing your business to be self-sustaining takes this obstacle off the table, making your organization more attractive to buyers and ultimately getting you a higher price for your business.

Self Sustainability Decreases Risk To The Business

Another advantage to having a self-sustainable business is the lower overall risk it poses to your business’ success. If you run a business, and the majority of its survival and day to day operations depend directly on you, what happens if suddenly you were no longer there? What if you were to get in a horrible car accident on the way to work and were in the hospital for an extended period of time? How would your business continue?

Of course, nobody wants to think of horrible scenarios such as a tragic car accident, but it is something that should be considered. If your business cannot survive without you in it, you are putting your employees and their family’s lives in potential risk. How would they continue to be gainfully employed in a company that can’t function because you physically cannot go to work?

Even more realistically, what about when you need to secure additional funding? The fact of the matter is that banks and investors are much more comfortable with and willing to get into business with companies that have evolved beyond the owner-operator stage. Putting the time in to become self-sustainable will work to your advantage when you are ready to expand and need a loan or are looking to take on investors.

Self Sustainability Turns Your Business Into An Annuity

What if you have no intention of selling your business? If you are in this category, developing a self-sustaining business model is actually even more important.

The truth is even if you love working, you cannot work forever. Eventually, there comes a time in all our lives when we want to slow down, enjoy the life we’ve built and enter retirement. The problem with this is if your business isn’t self-sustainable, and you don’t sell it, it can’t survive. Without you doing the work to make the money, the business, and the money, dries up.

A self-sustainable business can easily become an annuity for you when you retire. You can be the hands-off owner, enjoying the cash flow the business brings you and essentially treating it just like another investment in your portfolio.

Self Sustainability Frees You From Your Business

Looping back to the reasons you started your company in the first place, one of the most important reasons to consider setting your business up to be self-sustainable is personal freedom. You started your business because you wanted to be your own boss and have more control over your life. Why would you stay stuck in the position of feeling like you are a slave to your company?

Creating a self-sustainable business allows you to take a step away when you want to, while your business does what it does every day, unaffected by your absence.  

Letting Go So You Can Build Your Business

Letting Go So You Can Build Your Business

One of the most common questions a business owner asks when reflecting on his/her company and its performance is whether he/she is too involved in the day to day dealings of the business. A very valid question. After all, when you started your company, you set out to build a business, not work for it. And the truth is that if you have asked yourself this question, the answer is ‘yes.’

That involvement, the neverending pursuit of excellent customer service, the non-stop tweaking of every marketing message and sales pitch, is what got your company to where it is today. But being overly involved in the day to day functions of your business could also be the reason why you are no longer growing as quickly as you once were. Not to mention the toll that operating in this fashion is likely taking on your personal life and your health.

While you may be too involved in the day to day dealings of your company, this is no reason to lose heart. Letting go isn’t easy, but if you want to continue growing your business, it is a necessity you are going to have to get used to.

Nobody Will Ever Do It Like You (At Least Not Completely)
The first hurdle you are going to have to overcome is resolving yourself to the fact that nobody else out there is going to do things exactly as you would. And that’s okay. First off, there is nobody else on this planet like you. Everyone will approach problems and opportunities in different ways. Secondly, the strongest teams are made up of individuals with different backgrounds, work experiences and ways of overcoming challenges. That diversity is essential to finding and implementing the best solutions. There are tons of talented people out there that can help you grow your business. Find the right ones and hire those people.

Hire Smart People
This all revolves around hiring smart people. You need to hire the smartest people you can possibly afford, in order to grow your company in the most optimized way. Too many times business owners get hung up on wanting to always be right or wanting to be the smartest person in the room. Some of the most successful companies on the planet were founded by people who knew they were nowhere near the smartest people in the room. Instead, those founders put together brilliant teams able to make their dreams a reality.

Hiring the most talented people you can find does require a little bit of courage and a fair amount of confidence. Again, you aren’t looking for a version of yourself. Hire people that complement your skillset. Hire people that are great at functions you need for your business that you are not great at. And most importantly, when you find those people, empower them to go out and excel in their positions. Let them do their jobs without getting in the way.

Be Prepared For Failure
Empowering people to go out there and get things done does have a downside. It all but guarantees that they will fail sometimes. Failing is a natural part of building any business. Failing means a team member tried and it simply didn’t work. What they take away and learn from that failure, and how you react to that failure, is going to be the difference between future successes and ultimate defeat.

You need to remember that your team members aren’t you. As a result, they aren’t going to go about things the exact way you would have. To set employees up for success, be very clear on your conditions for satisfaction – the outcomes you expect. And manage to those outcomes, not the way the person goes about getting there.

You also have to remember that team members are human, as are you, and that all humans make mistakes. Deal with a failure in a constructive way, possibly even sharing with your employee a failure of your own from the past. This will show them that you know there will be failures and that what’s really essential is how they respond and shift gears after the failure.

This approach will foster creativity, keep your employees pushing forward and help your business increase its bottom line.

It’s Never Easy, But It’s Necessary
Letting go so you can work “on” your company and not “in” it is never easy. The truth of the matter though, is that if you want to continue growing a long-lasting, profitable business, and one that operates effectively while you’re not present, it is something you absolutely have to do. Start taking the steps now to get back to building a business rather than working for it.

Get your Kleriti Assessment


Death to the “Should”

Death to the “Should”

I recently returned from a business planning retreat, where my mastermind group escaped to the mountains for two full days of visioning, strategy, idea sharing and prioritizing activities for the year ahead. During the course of the retreat, I met one-on-one with each member of the group for a coaching session, and in every single session, the word “should” came up. “I should be doing more on social media.” “People tell me I should raise my prices.” “I should develop an online program.” And on and on and on.

Every day, you receive messages of what you “should” be doing. Whether from an article you read, a guru you follow, the wisdom (solicited or not) from business contacts, family members, and goons. The messages are seemingly never ending.

“Should” overwhelms us.

“Should” keeps us stuck.

“Should” brings us guilt.

No good comes from these messages. Inspired by Yoda in The Empire Strikes Back, “Do. Or do not. There is no should.” I suggest erasing this word from your vocabulary immediately. Here’s how:

Be Selective

It’s great to get advice and perspective from others who have been there, done that; or from people who are there, doing that. But that advise needs to be put through a filtering mechanism to decide if you will take the advice now, take the advice later, or not take the advice at all. There is no benefit from internalizing this advice as a “should.” Process it and assign it one of these three categories.

Park It

Don’t for a second let advice take up space in your head.

If the advice you get is advice you decide to take now, capture it in your project management system, your calendar, or whatever system you have to manage your priorities and your time. Then don’t think about it for another second until it’s time to focus all of your attention on it. When it is, focus on it, and do it well.

If the advice you get is advice you decide to take later, capture it on a master project list where it can live safely and securely until it’s appropriate to decide to pursue it or cross it off the list. Creating a parking lot for “future ideas” keeps them from taking up brain space (and energy).

Gauge Success

Don’t continue taking the advice (or doing anything in business for that matter) without carefully evaluating success to determine if it’s worth the time, energy, money, etc. to continue doing it over and over again. Sometimes advice becomes so engrained and habitual (send a monthly e-newsletter, cold call 10 prospects/day, etc.), you may fall into the routine of doing it, without pausing to evaluate if it’s bringing you the results you expect and need. Pause, evaluate, and then decide to continue or not.

And for goodness sake, stop “should-ing” yourself. DEATH TO THE “SHOULD.”

Powerful Perspectives: Top 5 Lessons Learned From 5 Weeks Abroad

Powerful Perspectives: Top 5 Lessons Learned From 5 Weeks Abroad

After five weeks traveling with my partner through Southeast Asia, I returned to normal life recalibrated, refocused and re-energized in a way that only comes when you break from the norm. Many of my takeaways from the trip translate into lessons for me as a business owner.

Here are 5 reflections from my 5 weeks abroad that you can benefit from too, no matter where in the world you are:


1. We hold the key to being present


In Chiang Mai, Thailand, we had the opportunity to chat with a monk. He asked us, “What about life are you most curious about? What do you wonder about?” Jeff and I found ourselves speechless. The question was so deep and profound that we struggled to formulate a response.

After some time, I asked him about something I have struggled with profoundly: presence. “How do you stay in the moment, not being pulled to the past or future, and just be in the here and now?” I asked. He told me that there is a way and asked me what it was, implying that I already knew. I was stumped, but on the edge of my seat, anticipating the golden nugget that he was surely going to pass along.

We got into a fascinating conversation about past and present, quiet, breath, and ultimately, “not going with thought.” He explained that thought is necessary, and thinking is part of what we need to do as humans. But, he said, when we feel led down a negative path of thought, or get angry or frustrated about the past or future — “going with thought” — we should instead bring it back to the present. Even for 10 minutes a day. We should embrace the quiet, breathe and “not go with thought.”

It’s harder said than done, but even having that mantra, and practicing little by little, seems to make a difference.

When you find yourself dwelling on the past or dreaming/worrying about the future, come back to the present and remind yourself to “not go with thought.”


2. Slowing down is OK; in fact, it’s necessary


We’re accustomed to living in a country where the predominant message is to work harder, go faster, push more. And so we listen. Because those are the behaviors that we’re told drive success. And riches. And happiness.

Upon arriving in Southeast Asia, we found ourselves in 95-degree heat with 70 percent humidity. Coming from mild and dry Colorado, this hit us like a slap in the face. But there was so much to see and do. So we pressed on. Our first few days in Thailand, we visited temple after temple, market after market, and museum after museum, stopping at nothing to do everything we could possibly fit in. By day three, we were toast: completely melted down, sitting on the side of the road, guzzling from liter water bottles, unable to move a step more. We had to adjust. To avoid passing out and really enjoy ourselves, we had to stop rushing. And pushing. We had to slow down.

We started to look at the day in two chunks – morning to midday and late afternoon to evening. We got more selective about what we were going to see and do. And we rested midday. It’s a wonder what can happen when you honor the circumstances, and yourself. We found that we enjoyed what we saw and did more, because we weren’t crabby or exhausted. We took in what we could and left the rest.

Instead of calling a midday nap “lazy” or a day off “lucky,” embrace the blend of activity and inactivity, and make that the norm.


 3. History is to be remembered and honored, but not dwelt on


In the late 1970s, over the course of nearly four years, a fanatical Cambodian dictator and his Khmer Rouge brutally tortured and murdered 25 percent of the country’s population. The lives of 3 million artists, musicians, intellectuals and purveyors of Western culture were lost. It was a dark time that leaves marks on the country to this day.

We visited the Killing Fields, where over 1 million bodies lay, as well as the S-21 prison, where prisoners were tortured into forced confessions. These places are haunting and sobering. Cambodian children also visit these places to learn about their nation’s past. Today, these same children are presented with the opportunities to learn music, practice theater or dance. There are individuals bringing culture and the arts back to Cambodia. It’s profound to see these two realities coexist: the dark past and the bright future.

Where we’ve been personally and professionally is important. It formulates memories and learnings and helps inform the future. But it does not dictate the future. That’s up to each of us to create.

Evolve, pivot, and maybe find the art again, to get to where you want to be.


4. Perspective is everything


In the day-to-day of building a business and a life, we find ourselves often putting our heads down and just getting it done. Doing what needs to be done in that moment to survive. To get the next client, to make the appointment, to scarf down the meal. We make the best decision at that moment to move forward.

Being out of my space, my work, my habits and routines allowed me to look at them as if from above, as separate from them. It was like an ostrich picking up his head and really looking around, surveying the landscape and plotting his next move. I was able to ask myself questions like, “Why?” and to see — really see — what in work and life was serving me and what was not. From this, a few resolutions emerged:

  1. To maintain my sanity and my life, sticking to strict working hours is imperative.
  2. For my satisfaction and fulfillment, and the future of my business, focus is the name of the game. One thing, not 12.
  3. I feel much better when I’m moving, so move every day. Without exception.

Get out of your norm, your zone of comfort, your space and your routine. Pick your head up, and see what you discover.


5. Your way is not the only way


If for your entire life you’ve taken as truth that cars and motorcycles abide by traffic signals, stopping at red lights to allow pedestrians to pass, and that it’s dangerous (and overall a bad idea) to walk into oncoming traffic, you would never cross the street in Vietnam. We quickly learned that to get from one side of the street to the other in Ho Chi Minh City or Hanoi, you walk slow and steady straight into traffic as it weaves around you, regardless of the color of the light.

It’s not right or wrong; it’s simply the way there. It’s normal. But different is uncomfortable and scary (especially when you feel like your life is hanging in the balance with scooters zooming around you). But do it enough, and what was once odd and new and foreign, becomes normal. And it may even prove to be better than the way you did it before.

Stay open to new ideas, methods and ways of doing things. You never know what greatness can come from a shift in thinking or experience.

If you feel weighed down or uninspired, or lack clarity, it’s probably time to do something outside of your norm. Even if a five-week vacation isn’t available to you right now, go for a hike, unplug for the weekend or get out of your comfort zone and try that new thing you’ve been wanting to but that freaks you out when you think about it. Change your scenery and your pace. Get out of where you are and what you’re doing that’s making you feel stuck. You might surprise yourself with the business and personal reflections that emerge.

If you aren’t sure what your next business move should be or lack direction, contact Kleriti Business Solutions. We can help you achieve your goals through focused action.

What are some of the biggest aha moments you’ve had when you’ve gotten out of your daily grind? Tell us in the comments below!

Why Productivity Matters, and Ten Productivity-Boosting Tips

Why Productivity Matters, and Ten Productivity-Boosting Tips

When was the last time you said, “so much time, so little to do? However will I pass the day?” In all likelihood, it’s been a really, really long time. If you can ever remember that happening. More likely, you are overcommitted, overbooked…running from training session to team meeting to client phone call to networking event, with your text messages, social media and emails filling the spaces in-between.


It may feel like so much of your worth as an individual, an employee, a business owner, is defined by just how busy you are. How much you accomplish in any given day.


Productivity is not, I repeat not, about topping anyone else with your to-do list or the number of tasks you cross off of it each day. Trust me, as a recovering checklist junkie myself, I can tell you first-hand that the only reason to bother with productivity, to give any thought to efficiency, is to treasure the space in-between the doing. In between the pushing and the accomplishing and the fighting for more, faster, better. To do what you need to do as smartly as possible in order to move beyond it to do what you really love – to treasure time with your family or your favorite hobby with a clear mind and the time and energy to soak up every moment of it.


Time is finite. It’s the great equalizer, putting you on the same ground day after day as everyone else on this planet. Some people reach the end of the day feeling fulfilled and at peace, while others are exhausted, having been run ragged over and over again. What’s the difference between these two groups of people? Intentionality. The first group prioritizes what really matters and commits to completing it with the appropriate time and energy expenditures. Saying “no” to anything that does not align with those priorities, and making space every day for life outside of work. Outside of the hustle and the flutter of activity to play with the kids, go for a walk around the block, curl up with a good book or take a yoga class. To pursue whatever it is that nurtures you and fills you up.


Because if you don’t have that, all you have is busy. And what kind of a life is that?


Here are ten tips to boost your productivity in order to savor the in-between:

  1. Make time for planning and prioritization.
  2. Be realistic about how long tasks take.
  3. Say “no” to anything that does not align with your priorities.
  4. Leave blank space in your calendar for recovery time.
  5. Work on your most important tasks when your energy is the highest.
  6. Implement a reliable and automated system for repetitive tasks.
  7. Make it easier to do each task right than to do it wrong, and do it right the first time, every time.
  8. Eliminate distractions during focused work sessions.
  9. Commit to no more than three to-do tasks each day — the three most important items that align with your priorities.
  10. Find a coach or partner to help you maintain accountability.